This report from Stats Canada might be interesting. I received it in an email, and thought of the wide readership of this new blog. How do you feel about Stats Canada lumping together public relations and advertising?
SURVEY OF ADVERTISING AND RELATED SERVICES, 2005
Results from the 2005 Annual Survey of Advertising and Related Services will be released on Tuesday, March 27, 2007 in the Statistics Canada Daily. The Daily can be downloaded at no charge from the Statistics Canada website (www.statcan.ca).
This survey covers establishments classified as Advertising and Related Services (5418) according to the North American Industry Classification System (NAICS) during the reference year.
It comprises establishments primarily engaged in:
*creating mass-media advertising or public relation campaigns;
*placing advertising in media for advertisers or advertising agencies;
*selling media time or space to advertisers or advertising agencies for media owners;
*creating and implementing indoor or outdoor display advertising campaigns;
*creating and implementing direct mail advertising campaigns;
*delivering (except by mail) advertising materials or samples;
*creating and implementing specialty advertising campaigns;
*providing related services, such as sign painting and lettering, welcoming services and window trimming services.
This industry does not include advertising sales by newspapers, magazines, radio, television or internet, which accounts for the majority of the difference between results of this survey and calculations of total advertising spending in the Canadian economy.
Detailed tables at the provincial level for a range of industry characteristics are included in the data release package. These data provide information on the industry's revenue, expenditures, salaries and wages, profit margin, and the distributions of revenue earned by type of service and client base.
The data release package will be available upon request. To order a copy contact Paul McDonald (613-951-0665; fax: 613-951-6696; paul.mcdonald@statcan.ca), Service Industries Division.
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1 comment:
It seems problematic to me. The differences between the two are vast; advertising is far easier to measure in terms of cost and arguably in terms of results than is public relations.
Futhermore, although there are organizations that do both, there are many that do only one.
I fear surveys such as this serve to further confuse people about the distinctions we consider so important.
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